about

Over 20 years experience producing innovative design in the marketing and advertising industry. Last 9 years have focused on the online space and mobile apps. Micro interactions are my latest obsession. I’m a team player that’s passionate about design, is a problem solver and will always bring new and fresh ideas to the table. Client and customer focus is a high priority in my work ethic along with performing in demanding environments with high expectations.

experience

Cole-Parmer (Freelance UX & Visual Designer)  : :  Vernon Hills, IL (October 2019 – Present)

Collaborating with UX team evaluating complete user experience for e-commerce site www.coleparmer.com. Made recommendations based on industry standard best UX practices.

  • Used google analytics and heat mapping to identify customer patterns
  • Worked with SEO member to enhance page load speed
  • Built HTML landing pages, banners and other web content

Bank of America (UX & Visual Designer)  : :  Chicago, IL (October 2014 – August 2018)

Lead UX and Visual Designer for CashPro online and mobile app. Cashpro is an industry leading treasury portal allowing companies to manage liquidity, investment, debt, trade and foreign exchange solutions.

  • Created prototypes and user flows with client/user experience top of mind
  • Took wireframes to completed visual design and specs
  • Helped create and maintain brand standards across products

Sears Holdings Corporation (Art Director)  : :  Chicago, IL (June 2010 – October 2014)

Manage and direct a team of up to 5 designers providing creative design solutions for Sears, Kmart and Craftsman direct marketing campaigns. Continuously working with leadership to improve procedures and processes. Worked with leadership on email personalization framework and implementing mobile responsive design.

  • Collaborated with product managers in creating design solutions
  • Lead Art Director for Craftsman and special triggered promotions based on users browser and purchase history
  • Worked with design team and developers exploring latest email delivery technologies such as responsive templates and gif animations

MHP International (Creative Director)  : :  Skokie, IL (August 2009 – May 2010)

Managed and directed the Creative/Marketing team that consisted of a Copywriter and Junior Designer. Established and ran the companies eCommerce site www.mastermassagetables.com. Worked with Owner and eCommerce Merchandiser to create promotional sales marketing campaigns to generate sales. Other responsibilities included:

  • Increased online sales from $50K to over $200K a year
  • Performed SEO operations including rich content, pay per click, link building, social media and keyword research
  • Managed and increased email database by 20%
  • Built photo studio and directed all photo shoots including building sets and hiring models

Freelance Graphic Designer  : :  Chicago, IL (September 2008 – July 2009)

Worked with local agencies and personal clients as a freelance graphic designer. Projects ranged from digital and print creative design solutions to production fulfillment. During this time I accomplished:

  • Building a reputation as a reliable creative resource
  • Increased my personal client base by 20%

SourceLink (Manager of Creative Services)  : :  Elk Grove Village, IL (January 2004 – August 2008)

Managed a team of designers providing  high-end creative  design solutions for direct marketing strategies. Design work ranged from catalogs, brochures, direct mail, email and store signage for clients in the retail, automotive, health care and financial industries. At SourceLink some highlights and achievements were:

  • Managed client portfolio of $2M
  • 98% efficiency with on-time  and on-budget schedules
  • Worked with sales staff in producing proposals for million dollar B2B and B2C companies
  • Established trusting relationships with Leadership, designers, vendors and key clients

Freelance Graphic Designer  : :  Chicago, IL (May 2001 – December 2003)

Worked with local agencies and established myself as an energetic, reliable freelance designer. Projects ranged from sell sheets, posters, catalog work, POP and in store signage. As a freelance designer some highlights were:

  • Consistently recognized for being reliable, proficient and exceeding client expectations
  • Successfully completed client projects under extremely tight deadlines in unfamiliar environments

education

Ball State University  : :  Muncie, IN (1996)  : : Bachelor of Fine Art Degree (Graphic Design & Illustration)

skills 

  • Adobe CS (Photoshop, InDesign, Illustrator, Dreamweaver, After Effects)
  • Microsoft Office (Word, Excel, PowerPoint)
  • Axure
  • HTML, CSS
  • Illustration