Sears
Associate Facing Mobile App

Overview

Goal: Develop an app to allow associates to interact with customers anywhere in the store providing a better shopping experience. Associates to assist customers with price checking, inventory look up and check rewards points balance. Tested in a few markets with adding a credit card sled allowing associates to check out customers anywhere in the store.

Personas: Sears store associates

Key Points:

  • Lead Art Director for visual design and branding
  • Collaborated with additional visual designer creating style guide
  • Wireframe review sessions with IA
  • QA of final code